WordPress vs Ghost - which is better?

Are you evaluating WordPress vs Ghost and questioning which is finest for you?

WordPress and Ghost are each well-liked running a blog and web site constructing platforms. However, each have execs and cons that you simply’ll need to examine earlier than beginning your new weblog.

In this text, we’ll examine WordPress and Ghost with their strengths and weaknesses, so you’ll be able to resolve which is the higher platform for you.

WordPress vs Ghost - which is better?

What to Look for in a Blogging Platform?

Before we examine WordPress vs Ghost, let’s spotlight the primary issues try to be in search of when selecting a running a blog platform on your subsequent mission.

We’ll use these elements for our WordPress and Ghost comparability. You can click on on any of the fast hyperlinks beneath to leap straight to the related part.

  • Overview – An introduction to WordPress and Ghost
  • Costs – How a lot does it price to begin a weblog?
  • Ease of Use – How simple are they to study and use for an absolute newbie?
  • Design & Templates – What are your weblog design and customization choices?
  • Ecommerce – Can you employ it to promote issues out of your weblog?
  • search engine marketing – Can you simply optimize your web site for search engines like google and get visitors?
  • Addons & Integrations – Can you prolong the platform’s performance with addons and third-celebration instruments?
  • Support – Can you get assist shortly and simply whenever you want it?

Note: This is a comparability between Ghost and self-hosted WordPress.org. For extra particulars, see the variations between self-hosted WordPress.org and WordPress.com.

Overview: WordPress vs. Ghost

Before we go into our in-depth comparability of the two well-liked running a blog platforms, it’s necessary we cowl the fundamentals of what every platform is.

What is WordPress?

WordPress is the hottest web site builder and content material administration system (CMS) in the world. It powers over 43% of web sites on the web and has been round for over 18 years.

It can be utilized to create practically any form of web site or weblog, and it’s utilized by a few of the most profitable WordPress blogs in the world.

To begin a brand new WordPress weblog, you want each a site title and hosting. There are loads of nice WordPress internet hosting firms that supply a 1-click on WordPress set up and straightforward weblog setup.

What is Ghost?

Ghost launched in 2013 with the purpose of making a streamlined publishing platform for writers, publishers, and journalists.

It has over 3 million installs with an energetic month-to-month person base of over 10,000.

It’s a really clear and minimalist platform with quick loading speeds. Those trying to get began running a blog as quick as doable can start in a few minutes.

Ghost is on the market as a hosted platform, or as software program that you may set up and host your self. For our comparability, we’ll concentrate on the extra well-liked hosted model of Ghost, since the self-hosted model could be very advanced to arrange.

Costs: Ghost vs WordPress

For most customers, the price of constructing a weblog can be the primary issue through which platform you select.

If you’re simply beginning on-line, then you definitely’ll in all probability need to preserve your prices as little as doable, then make investments extra as you start to earn money running a blog.

Let’s take a look at the prices of constructing a weblog with Ghost and WordPress and the steps you’ll be able to take to maintain prices as little as doable.

WordPress — Costs

The WordPress CMS software program is free and open supply. But, it’s good to buy a site title and internet hosting to have an internet site dwell on the web.

Usually, a site title prices $14.99 per yr, and web site internet hosting begins at $7.99 monthly when paid yearly. This generally is a fairly large funding whenever you’re simply beginning out.

Luckily, Bluehost has agreed to supply our readers a 69% low cost on internet hosting, plus a free area title, and SSL certificates. Basically, you will get began for as little as $2.75 monthly.

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Bluehost is certainly one of the finest WordPress internet hosting suppliers and is an formally really useful host by WordPress.org.


WordPress additionally has a large ecosystem of free plugins and themes you will get began with that will help you preserve your prices down.

There are over 59,000 free plugins obtainable in the WordPress.org plugin repository alone and over 9,000 free themes to select from.

Free WordPress themes

If you buy any premium WordPress themes, plugins, or third-celebration companies and software program, then this may improve the worth of utilizing WordPress.

You can construct your weblog with free plugins and themes to maintain prices as little as doable. Most premium plugins and themes even have free variations with barely much less performance. Then, as your web site grows, you’ll be able to start to spend money on premium themes or plugins as wanted.

Another wonderful thing about WordPress prices is that you’ve got full management over your web site. You can modify the code or add as many customers or members to your web site as you need, for no further charges.

For extra particulars, see our information on the price of constructing a WordPress web site. It offers you an in depth breakdown of various situations and the steps you’ll be able to take to spend as little as doable.

Ghost — Costs

With Ghost, you pay a month-to-month price primarily based in your viewers measurement and the plan you select. Currently, the least expensive plan you will get is the Starter plan for $11 monthly when paid yearly.

This plan helps one person, as much as 500 members, and provides you entry to the official Ghost themes for constructing your weblog. A free area title and internet hosting are included in your account whenever you enroll.

If you need to add one other person to your crew and get entry to customized themes and integrations, then you definitely’ll want the Creator plan for $33 monthly when paid yearly. There are additionally larger priced plans for bigger groups who want help for five+ customers.

Ghost defines “members” as individuals who can join your e-newsletter or purchase paid subscriptions. If you have got greater than 500 members, it would multiply the price of any plan. For instance, the Creator plan turns into $65/month when you have got 5,000 members.

You can make the most of the 14-day free trial to totally check the platform to see if it’s best for you.

Winner — WordPress

WordPress offers you the similar options as Ghost at decrease prices. Plus, you’ll be able to add much more options utilizing free plugins. With WordPress, you’ll be able to even create an electronic mail e-newsletter and on-line retailer with out further prices.

As your web site grows, you’ll be able to select to take a position more cash into your weblog, however whenever you’re simply beginning, it’s simple to maintain prices as little as doable.

Ease of Use: WordPress and Ghost

Most customers beginning a weblog aren’t programmers or coders. They want a simple to make use of platform to shortly construct a weblog and publish content material with out having to discover ways to code.

Let’s see how WordPress and Ghost stack up.

WordPress – Ease of Use

Overall, WordPress is fairly simple to make use of, however there’s a slight studying curve. Since it’s open supply software program, it’s good to set up it your self and handle updates and backups.

If you’re simply getting began, you’ll additionally need to spend time studying about WordPress phrases, themes, plugins, and extra.

To shortly develop your expertise, see our information on easy methods to study WordPress totally free in per week or much less.

Once you’ve realized the core ideas, it’s fairly simple to customise your weblog and begin creating content material.

WordPress comes with an intuitive visible editor referred to as the block editor. This is what you’ll use to create your posts and pages. It helps you to simply create lovely layouts with out writing any code.

WordPress block editor

You can even construct customized pages utilizing a drag and drop web page builder.

These web page builders can be found as plugins that you simply set up in your web site, and so they let you drag and drop completely different components onto your web page and simply customise them.

SeedProd page builder example

WordPress additionally has a large plugin library that will help you do something you need to do together with your weblog, with out having to know any code.

Ghost – Ease of Use

Ghost lets customers write and publish content material simply. Since the complete purpose of the platform is publishing and monetizing content material, it’s very newbie pleasant.

As quickly as you log in to your account, you’ll be taken on to your account dashboard. Here you’ll be able to create posts and pages, customise your web site, and handle your members.

Ghost dashboard

The publish dashboard is sort of much like the WordPress block editor.

You can add photos, HTML, galleries, buttons, movies, and extra.

Ghost post editor

Ghost is made for writers and bloggers trying to publish and monetize shortly.

Winner — Tie

Both WordPress and Ghost have a degree and click on editor, customizable templates and layouts, and an identical web page and publish editor.

The Ghost platform is less complicated to make use of, however fewer customization choices can be found. It’s principally a pure content material publishing platform.

Once you study the core ideas of WordPress, customizing your web site, publishing posts, and creating pages grow to be simple.

Design and Templates: Ghost and WordPress

As a newbie, you need a simple solution to create a weblog with an expert design.

Let’s take a look at how WordPress and Ghost deal with design, customizations, and the entire web site constructing course of.

WordPress — Design and Templates

As you noticed above, WordPress offers you entry to hundreds of free themes you should use to create and customise your WordPress weblog. Many of those are very function-wealthy and cellular-pleasant proper out of the field.

You can get began with any theme you need to give your weblog an expert design. You’re free to modify your WordPress theme at any time and are by no means caught together with your present design.

Every theme could be custom-made with the constructed-in WordPress theme customizer. Some themes additionally deal with customizations with their very own theme choices panel.

WordPress theme customizer

WordPress retains the design of your web site separate from the content material. This not solely helps to maintain a constant design, however it makes it simple to vary WordPress themes in the future with out shedding your content material.

Another possibility is to make use of a WordPress theme together with a web page builder plugin like SeedProd to create customized pages and touchdown pages.

Page builders additionally include their very own professionally designed templates you’ll be able to utterly customise with a newbie-pleasant drag and drop builder.

SeedProd template selection

You can simply create coming quickly pages, gross sales pages, touchdown pages, and extra with out writing any code.

Ghost — Design and Templates

Compared to WordPress, the quantity of design and customization choices is restricted. The platform comes with a theme repository much like WordPress, however there are simply over 20 free themes obtainable.

Ghost themes

If you have got a bigger finances, then you should purchase a premium theme, however there are nonetheless solely round 100 of those to select from.

Customizing your theme is finished inside the settings panel. You can management the colour scheme, fonts, icons, web site brand, and extra.

Ghost theme editor

Your settings menu is the place you’ll additionally arrange your web site navigation menus, electronic mail decide in templates, and extra.

There’s additionally a constructed-in possibility inside the platform to rent theme builders to create a totally customized design.

Winner — WordPress

WordPress provides a larger theme choice and an almost countless choice of plugins. No matter your area of interest, you’ll have the ability to discover the good WordPress theme on your wants.

Plus, you have got far more flexibility by separating content material and performance from the design.

Users can utterly customise each facet of their theme and even use WordPress web page builders to create customized pages with out writing any code.

Ecommerce: WordPress vs Ghost

Adding eCommerce performance to your web site helps you to promote issues on-line. You can promote subscriptions, merchandise, programs, and extra.

Let’s take a look at how Ghost and WordPress deal with eCommerce.

WordPress — Ecommerce

To add eCommerce performance to WordPress, you’ll be utilizing the free WooCommerce plugin. It’s the hottest eCommerce platform in the world utilized by thousands and thousands of on-line shops, each large and small.

It helps you to simply promote any form of merchandise you’d like, digital or bodily.

Manage WooCommerce products

WooCommerce comes with its personal addons and plugins you should use so as to add new options to your on-line retailer.

There are additionally a whole lot of WooCommerce themes you’ll be able to select from to create an expert on-line retailer.

WooCommerce store example

You can really create any form of eCommerce web site you need, whether or not that’s promoting on-line programs, paid newsletters, digital and bodily merchandise, including content material paywalls, and extra.

Plus, you’ll be able to select from a variety of various fee gateways like PayPal, Authorize.web, Stripe, and extra.

Ghost — Ecommerce

Ghost does eCommerce a bit bit otherwise. With Ghost, you gained’t be creating a web based retailer. Instead, you’ll be able to promote memberships to entry your content material, much like different platforms like Substack.

When you’re writing a publish, you’ll be able to select who will get entry to your content material. It could be publicly obtainable, or gated for all members or paid members solely.

Ghost paid membership settings

Essentially, with Ghost, you’re placing content material behind a paywall on your premium subscribers.

This performance is built-in into the platform, so managing members and creating paid newsletters is straightforward.

Winner — WordPress

WordPress provides a versatile platform that will help you promote something you need. You can use WooCommerce or one other eCommerce plugin to get began. It helps extra addons, fee choices, and numerous varieties of merchandise.

You can promote premium content material, digital and bodily merchandise, membership subscriptions, and far more.

Ghost has constructed-in eCommerce performance, and you can begin promoting as quickly as you create an account. However, you’re restricted to promoting premium content material and paid newsletters.

search engine marketing: WordPress and Ghost

If you need to rank excessive in the search engines like google and get extra web site visitors, then you definitely’ll want to make use of a search engine pleasant platform.

Some platforms are higher than others and make it simpler to rank, whereas some actively make it harder.

Let’s see which platform is healthier for search engine marketing, WordPress or Ghost.

WordPress — search engine marketing

Right of the field, WordPress could be very search engine pleasant. The core platform is constructed with search engine marketing finest practices in thoughts, so it’s simple to spice up your web site visitors and rankings.

There are every kind of constructed-in settings so that you can configure to assist optimize your web site.

For instance, you’ll be able to change your permalink settings and create search engine marketing-pleasant URLs, create classes to prepare your content material, add tags, edit your picture alt textual content, and extra.

WordPress permalink settings

Beyond the default settings, you’ll be able to maximize your WordPress search engine marketing with the assist of WordPress search engine marketing plugins and instruments.

For instance, you should use a plugin like All in One SEO (AIOSEO) to totally optimize your web site with out having to study advanced search engine marketing phrases or rent an professional.

With this plugin, you’ll be able to add title tags and meta descriptions, select a spotlight key phrase, and get detailed web page analytics with suggestions to optimize your weblog posts.

AIOSEO post optimization settings

It will even mechanically generate XML sitemaps, handle and create redirects, mechanically apply the proper schema, and extra.

You can even management how your web site seems on social media, connect with Google Search Console, and even add breadcrumbs to assist your guests extra simply navigate your web site.

Ghost — search engine marketing

Ghost has a handful of constructed-in options to assist optimize your posts and pages for the search engines like google. You have full management over your URLs and permalinks, web page title, and meta description.

Ghost post metadata

There are additionally constructed-in settings to mechanically create an internet site sitemap, assign canonical tags on your posts, and combine your web site with Google Search Console.

It additionally has a constructed-in function so as to add a number of authors to publish bylines. This is helpful when you have a multi-creator weblog and need to spotlight every creator.

However, since loads of your web site content material can be protected and for members-solely, this content material gained’t rank in the search engines like google. You’ll have to publish further content material totally free to rank in the search outcomes.

Winner — WordPress

When it involves optimizing your web site for the search engines like google to extend your weblog visitors, WordPress provides extra choices and adaptability. You can use WordPress search engine marketing plugins to spice up your rankings additional and entry extra options.

Ghost has strong constructed-in search engine marketing settings, however doesn’t fairly get to the stage of depth that WordPress provides.

Addons and Integrations: Ghost vs WordPress

No running a blog platform can have all the pieces you want proper out of the field. Using addons and integrations helps you add extra options and sync your web site with third-celebration companies.

Let’s check out how Ghost and WordPress deal with addons and integrations.

WordPress — Addons and Integrations

You can really unlock the energy of WordPress by utilizing WordPress plugins. Think of them like apps on your WordPress web site.

To add new options and performance, all it’s good to do is set up and activate a plugin.

There are over 59,000 free WordPress plugins obtainable from the WordPress plugin repository. Plus, hundreds extra premium plugins can be found.

Free WordPress plugins

You can add practically any function you prefer to your weblog, together with contact types, Google Analytics monitoring, social media feeds, and extra.

Plus, WordPress simply integrates with many different well-liked instruments or companies it’s good to develop your weblog.

This consists of well-liked electronic mail advertising companies, market analysis instruments, dwell chat software program, CRM software program, enterprise telephone companies, and far more.

Ghost — Addons and Integrations

Ghost doesn’t supply any further addons so as to add extra options to your web site. All of the performance is constructed proper into the platform.

However, they do have a wide range of constructed-in integrations to hyperlink your web site with third-celebration companies, like Google Analytics, Stripe, Zapier, ConvertKit, and extra.

Ghost integrations

There are detailed directions that present you easy methods to add the integration to your weblog.

Winner — WordPress

WordPress wins this class with hundreds of various plugins and third-celebration companies you should use so as to add no matter performance you require to your weblog.

Support: WordPress or Ghost

Everyone wants assist with their weblog often, whether or not it’s a query about constructing your web site, including a brand new function, or troubleshooting an error.

Let’s check out the completely different help choices for Ghost and WordPress.

WordPress — Support

WordPress has a big and useful on-line group with every kind of helpful free sources obtainable. For instance, you have got the official WordPress help boards, tutorial and useful resource websites like WPBeginner, Facebook teams like WPBeginner Engage, and far more.

WPForms support forum example

Plus, most WordPress themes and plugins have their very own devoted help boards, both on WordPress.org or by way of their very own web sites.

To study extra, see our information on easy methods to correctly ask for WordPress help and get it.

Usually, you’ll have the ability to discover solutions to your entire WordPress associated questions with a easy Google search.

You can even observe our WordPress tutorials for step-by-step directions on easy methods to prolong the performance of WordPress.

For extra particulars, see our information on easy methods to make the most out of WPBeginner’s free sources.

If you want extra assist, then you’ll be able to all the time rent a WordPress developer. Since WordPress is so well-liked, there are millions of excessive-high quality and inexpensive builders to assist together with your weblog.

Ghost — Support

Ghost has a web based assist heart with dozens of in-depth guides that will help you get began with the platform.

It consists of tutorials on modifying your web site, publishing content material, establishing membership ranges, connecting to social media, and extra.

Ghost help center

Beyond that, you’ll be able to attain out to their help crew by way of electronic mail. Ghost additionally maintains an energetic useful resource part with helpful articles on constructing, rising, and making more cash out of your web site.

Winner — WordPress

WordPress is the largest web site constructing platform in the world and has far more help choices for its customers.

WordPress help is on the market from plugin and theme builders, obtainable in a number of languages, and there’s loads of free help choices too.

Ghost solely provides a single help channel and a small library of how-to articles.

WordPress or Ghost – Which is Better?

Judging by the comparability standards we set above, WordPress is a significantly better possibility for beginning a brand new weblog.

It provides extra flexibility, design choices and themes, eCommerce choices, and extra. Plus, it does all of this at a decrease month-to-month worth. You’re in full management over how a lot you spend when constructing your new weblog.

Ghost provides customers a quick and easy running a blog and monetization platform. However, it’s restricted by its customization choices, methods you can also make cash, and total flexibility.

If you’re able to get began with WordPress, see our full step-by-step information on easy methods to create a WordPress web site.

We hope this text helped you examine WordPress vs Ghost with their execs and cons. You may additionally need to see our information on easy methods to get an electronic mail area, and our professional picks on the finest HR payroll software program for small companies.

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